Day: October 3, 2026

Stop Buying Tea for the Aesthetic: How Packaging Hijacks Taste

October 3, 2026

There is something fascinating about the way we buy tea today. Before we taste the leaves, we have already formed an opinion. The box is elegant. The label is beautifully designed. The colours suggest calm, luxury, or tradition. The story feels carefully written. And before the first sip, we have already decided that the tea…